Claude Code Plugin

Stop building features
nobody asked for.

Market Lens audits your product through Kotler's marketing lenses. 4 challenges. 15 minutes. One audit that changes how you build.

click to copy /plugin marketplace add shavidze/market-lens

The problem

You can write code. AI can write code. Everyone can write code now.

The bottleneck isn't building — it's knowing what to build and for whom.

Your README describes your tech stack. Your customer doesn't care about your tech stack. They care about their problem.

Market Lens makes you see your product the way your customer sees it — not the way your IDE sees it.

4 lenses, 4 hard questions

🔍
Myopia Check
"Are you selling the drill — or solving the hole?"
⚖️
Value Perception
"What does the customer get vs what they pay — and not just money?"
🎯
Satisfaction Risk
"Where will expectations break — even if the code works perfectly?"
🔄
Retention Signal
"After the first use, why would they come back tomorrow?"

What it actually looks like

❯ /market-lens:audit
Scanning codebase... found README, landing page, pricing, onboarding flow.
Your README opens with "A Next.js application with real-time WebSocket support and PostgreSQL backend."

Your customer doesn't care about your stack.
They care about what problem you solve.
Challenge: Describe your product without mentioning a single feature.
🟡 Myopia Check: You know your customer but you're leading with brand vibe instead of their pain.
🔴 Retention Signal: Zero mechanisms to bring users back. This is your biggest gap.

How it works

1

Silent scan

Reads your README, landing pages, pricing, onboarding, error pages — extracts what your product promises.

2

3 context questions

Your target user, the problem you solve, the alternatives. With recommended answers based on what it found.

3

4 challenges

Lens by lens, it presents findings, challenges you, pushes back on vague answers. Like a sparring partner, not a reviewer.

4

PRODUCT-AUDIT.md

Findings, risk levels, and top 3 action items — saved to your project. Run again after you've acted on them.

Who is this for

Solo founders

Building the product AND doing the marketing. Need a second brain for the marketing part.

Indie hackers

Ship fast, validate faster. Stop building features before validating the problem.

Engineers

Great at code, learning product. The next generation of builders needs more than just coding skills.

Vibe coders

AI writes the code. You need to know what to build and why anyone would care.

Two modes

⚡
/market-lens:quick
3-minute myopia gut-check. One question, one finding, one action.
🔬
/market-lens:audit
Full 15-minute interactive audit. 4 lenses, challenges, pushback, final report.

Your code works. Does your product?

Install in 10 seconds. First audit in 15 minutes.

GitHub → Copy install command